‘Game changing’ new Lincat website to revolutionise catering equipment purchases

Lincat has unveiled its new website, which enables caterers to compare and choose equipment, access detailed technical product information and buy spare parts online, in what is a first for the commercial kitchen sector.

The website’s simple navigation and mega menu makes finding Lincat and FriFri products quick and straightforward. Detailed information on power supply, size, installation and specification can be accessed easily and is updated in real-time, whilst a comparison tool allows users to compare models instantly.

Items from Lincat’s vast stockholding of over 3000 different spare parts can be purchased directly at the click of a button. Parts can be searched for by serial number and stock levels checked, so that accurate choices can be made, and delivery times understood. Technical documents, how to guides and building information modelling (BIM) models can be downloaded instantly too.

For complex Panther and FriFri products that are often difficult to specify, the new website is equipped with product configurators. Users can build products tailored specifically for their clients’ needs, using an easy, step-by-step system, simplifying the purchasing process.

Helen Applewhite, Marketing Manager at Lincat, commented:

“Nine to five is something of the past. People want to access information instantly and make purchases 24 hours a day, seven days a week – the catering industry is no exception. The clean, simple design and functionality of our new website reflects this and we’ve incorporated an array of useful tools and features that will make the purchasing decision easier for end users.

“Equipment will still be sold to end users through our network of dealers. However, the site includes a game-changing dealer-log in area, which will enable our dealer partners to develop projects, check stock, buy online, arrange multi-drop shipping, review orders and download invoices. By radically improving the support we offer to dealers, we are confident that we can improve the service we provide to our customers.

“The investment that has been made in our new website represents a huge vote of confidence in Lincat by our parent group, Middleby. It will help us to achieve our ambitious growth targets, give Lincat a unique, competitive edge and place us head and shoulders above the competition. Feedback, from customers, distributors and our internal sales team, has been incredibly positive.”