Lincat create a range of new product videos for the Lincat website
Lincat has created a series of new product videos for the Lincat website, which can be viewed at http://www.lincat.co.uk/promotional-pages/product-videos.
The new films, presented in the main by Lincat Development Chef Paul Hickman, aim to answer key questions such as how to change the filter cartridge on a FilterFlow water boiler, or how to filter frying oil using the Opus 700 fryer’s on-board filtration system.
They also aim to let viewers judge the quality and performance of individual products for themselves. For example one of the new films road tests (quite literally) Lincat’s range of hotcupboards, asking the question ‘Panther Hotcupboards – can we break them?’
“Video is a great way to communicate the first class design, robust construction and ease of use of Lincat equipment”, said Nick McDonald, Marketing Director of Lincat. “You can explain in a brochure how easy it is to change a FilterFlow filter for example, but with video you can let people see for themselves.”
The videos are intended to be of use both to Lincat’s distribution partners worldwide, as well as users of Lincat equipment. New videos will be added regularly, and can also be viewed on Lincat’s new Vimeo video channel www.vimeo.com/channels/lincat
Lincat Ltd manufactures one of the world’s most comprehensive ranges of catering equipment. Products are sold in the UK and in over 50 countries worldwide through a comprehensive network of distributors. Lincat Ltd is a member company of the Middleby Corporation.