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Lincat appoints new Regional Sales Manager for the Midlands and South West

Lincat, the UK’s leading manufacturer of commercial catering equipment, has appointed Mike Woodman as Regional Sales Manager for the Midlands and South West. Mike’s appointment follows the promotion of his predecessor, Christian Jones, to the role of National Accounts Manager.

For the past 15 years, Mike has honed his sales expertise in the vending equipment industry, selling both products and managed services to end-users. He has handled a variety of large, national accounts, including one of the UK’s biggest public sector procurement companies.

His new role at Lincat will involve supporting the dealer network in the South West of England and using his extensive experience to help generate opportunities for the dealers in his area. He will be striving to win more market share for Lincat and advising dealers of new products as they launch.

Regarding Mike’s appointment, UK Sales Director Designate, Rob Gibson, said:

“Mike’s experience of working with end-users across the UK will be a real asset to our sales team and dealers alike. He is already proving to be a valuable member of the team.”

Mike added:

“Lincat has a fantastic reputation in the industry and I am enjoying working alongside my sales colleagues and our distributors to ensure we provide the market with high-quality, value-for-money catering equipment.  With over 450 individual product lines within the Lincat range, there’s a lot to learn, but I love a challenge.”

When not at work, Mike enjoys running, including ‘mud running’ obstacle racing, and spending time with his family.

Lincat Ltd manufactures one of the world’s most comprehensive ranges of catering equipment. Products are sold in the UK and in over 50 countries worldwide through a comprehensive network of distributors. Lincat Ltd is member company of the Middleby Corporation.

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