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Lincat appoints fryers expert to lead international FriFri brand campaign

Lincat, the leading UK catering equipment manufacturer, has appointed John Shepherd as FriFri International Brand Manager.

John’s role is to consolidate existing business and build sales of the FriFri range of high-specification electric fryers internationally, with particular focus on Europe, the Middle East and Africa, following the transfer of design, production and sales from Italy to Lincat’s UK manufacturing facility.

John, who will serve as a link between factory and distributor, brings to FriFri a long track record of expertise in both using and selling catering equipment, having spent ten years as a chef before switching to sales, most recently in a management role at Manitowoc.

FriFri was acquired in January 2009 by the Middleby Corporation. Lincat, a Middleby Group company, took over production and supply of the FriFri range in August 2012. John said the transfer involved a comprehensive overhaul of the brand’s production, quality, stock control, sales and after-sales systems and processes.

He said: “We have applied Lincat organisational and manufacturing expertise to the entire FriFri operation, to restore customer confidence in every aspect of the brand and its products.

“My role is to make sure that FriFri, a premium product, is backed by a premium service. We have already had a very positive response from customers who have welcomed the commitment we’re making to first-class service.”

Steve Mitchell, Lincat/FriFri Managing Director, said: “John’s appointment sends a clear message to customers that we’re pulling out the stops to take the FriFri brand to a new level. John is an industry expert in fryers and we’re very happy to have someone with his knowledge, experience and enthusiasm leading the FriFri drive.”

The FriFri range comprises 12 freestanding, 13 built-in and 11 counter-top models, all built to the very highest specifications and available in a number of power and voltage variants. Options such as pumped oil filtration and automatic basket lifts can also be specified on selected models. The range also includes chip dumps and pasta boilers.

FriFri (pronounced ‘free free’) began life as an independent Swiss company. It was acquired by a larger Swiss company, Franke, some years ago, and then by Middleby in January 2009. Products are now manufactured at a dedicated cell at Lincat’s Lincoln production base, where the majority of FriFri products and components are also held in stock.

Lincat Ltd manufactures one of the world’s most comprehensive ranges of catering equipment. Products are sold in the UK and in over 50 countries worldwide through a comprehensive network of distributors.

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