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Innovative role puts Rob Gibson centre stage for Middleby Group

The Middleby Group of catering equipment manufacturers has appointed Rob Gibson as Group National Accounts Manager to represent all Middleby companies in the UK.

The newly created role will enable Rob to offer complete solutions for catering and commercial kitchens, drawing on the products of Lincat, IMC and Britannia, as well as those imported by Middleby UK, including brands such as Pitco, Blodgett, Magikitchen, Carter-Hoffman and Star. The comprehensive range of products covers food preparation, cooking, holding, food service, ventilation, bar refrigeration and ice makers, and kitchen waste disposal.

It is a natural progression for Rob, who has spent 13 years with Lincat, most recently as National Sales Manager, developing national account business with retailers such as Asda, John Lewis, Sainsbury’s, Tesco, Waitrose and Debenhams, along with retail brewery groups including Spirit Group and Greene King.

Rob said: “My role puts me right into the ‘middle of the group’. Having the products of the whole Middleby group at my fingertips gives me unbeatable scope for creating kitchen solutions that are perfectly suited to the needs of individual businesses.

“This is a very exciting and challenging role, and one that demonstrates the Middleby Group’s logical and streamlined approach to business. It’s more efficient for clients, too, who can now expect to see just one representative who will sit down with them and gain a full understanding of their requirements.”

Rob’s preparation for the new role included spending time at Middleby’s Warrington showroom and development centre, where he gained an understanding of the multitude of US brands imported by Middleby UK.

He added: “I have especially enjoyed studying the equipment from the USA, where Middleby has developed a strong position with international accounts such as KFC, Burger King, Pizza Hut and TGI’s. Middleby products have earned their success in the demanding US market, where quality, output, footprint, efficiencies, strength and durability are just as important as they are in the UK.”

Established for over 100 years, The Middleby Group has catering equipment production plants in North America, Italy, Denmark and the Philippines. In 2011 it added three further manufacturing sites in the UK when it acquired the Lincat Group, comprising Lincat, IMC and Britannia.

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