FriFri high specification electric fryers business moves to Lincat
Leading UK catering equipment manufacturer, Lincat, is about to take on full responsibility for the design, manufacture, technical support, sales and marketing of FriFri high specification electric fryers. The FriFri business is being transferred to (Lincoln based) Lincat, from its current base in Italy, as from 1 August 2012.
Though currently not widely known in the UK, FriFri fryers are recognised throughout the rest of the world for their extremely high specification. They offer maximum output from a minimum of floor space and extend the life of cooking oil. They are also rated highly for their robust construction and reliable operation. The FriFri range includes freestanding, built-in and counter-top models, together with a wide collection of associated products.
“It’s a huge vote in confidence, not just in our design and manufacturing skills but also in our sales, marketing and after-sales support, that our parent company, the Middleby Corporation, has decided to move its multi-million pound FriFri business to Lincat”, said Steve Mitchell, Managing Director of Lincat.
“FriFri’s established following worldwide will change the shape of our business, as export becomes a stronger focus. This in turn will help to promote our complementary ranges of Lincat equipment overseas. In addition we’ll also be doing everything we can to raise awareness of FriFri here in the UK.”
Lincat has been gearing up for the move by increasing its supply of components and building up stock of the most popular FriFri models. A dedicated cell has been set up where the FriFri brand will be manufactured.
FriFri (pronounced ‘free free’) started life as an independent Swiss company. It was acquired by a larger Swiss company, Franke, some years ago and then by Middleby in 2008.
Lincat Ltd manufactures one of the world’s most comprehensive ranges of catering equipment. Products are sold in the UK and in over 50 countries worldwide through a comprehensive network of distributors. Lincat Ltd is a member company of the Middleby Corporation.